About Us
Welcome to Adneet – Where Elegance Meets Heritage
Adneet is more than just a clothing brand – it’s a heartfelt journey that celebrates the timeless beauty of Chikankari, one of the most exquisite and intricate hand embroideries of India.
Co-founded by - Deepshi Prajapati & Ashutosh Kumar – friends met by serendipity, Adneet was born from their passion for building a brand that doesn’t just create fashion but also preserves heritage and uplifts communities. With a deep admiration for India’s cultural artistry, They envisioned Adneet as a bridge between traditional craftsmanship and modern-day elegance.
Adneet officially launched on 15th August 2025, a date chosen to symbolize freedom, culture, and expression. Just as India celebrates its independence, Adneet celebrates the freedom of artisanship, tradition, and individuality through fashion.
At Adneet, every piece is hand-embroidered by Lucknow’s skilled artisans, carrying generations of artistry and tradition. We believe fashion should be meaningful — empowering craftsmen while bringing you authentic, timeless Chikankari.
Why Adneet?
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Authenticity Guaranteed – Each design is handcrafted with love❤️
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Direct from Lucknow – No middle layers, just timeless Chikankari shipped directly from Lucknow, the home of Chikankari.
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Quality with Care – From threads to finishing, every detail reflects our promise of excellence.
Our Mission
To revive, preserve, and promote the heritage of Chikankari by making it a part of everyday elegance, while empowering artisans and ensuring that their craft continues to thrive for generations.
Our Vision
To be a globally loved brand that redefines handcrafted fashion – making heritage wearable, sustainable, and cherished across the world.
Adneet is more tha a label; it is a movement to keep alive one of India’s most treasured crafts. Every piece you choose is a connection to the artisans of Lucknow, their stories, and their artistry. By bringing authentic Chikankari directly from its origin to your wardrobe, we aspire to create fashion that is not only elegant but also meaningful. With Adneet, you don’t just wear embroidery — you wear heritage, you carry tradition, and you celebrate timeless beauty in its purest form.